Meet our Leadership Team

Dan Holby portrait photo

Dan Holby, Managing Director

Dan joined Taranto over a decade ago, bringing valuable experience from the client side. Since then, he has taken on several roles and has leveraged his experience and expertise to drive continuous improvement. As Managing Director, Dan is now driving the business vision and strategy to continue Taranto’s  growth trajectory.

What is different about Taranto

The Taranto team is truly like a family – we genuinely care about one another and are deeply committed to helping everyone reach their full potential. This collaborative spirit drives us to consistently deliver the very best outcomes for our business and, most importantly, our valued clients.

Proudest moment at Taranto

It’s been immensely gratifying to witness how the tireless efforts of our remarkable team have propelled our company to new heights year after year, solidifying our position as an industry leader. I feel lucky to have played a role in that success.

Photo of Barry Johnson

Barry Johnson, Client Success Director

Barry is one of the founder members of Taranto and is the original architect of the Taranto Parking Enforcement Solution.  Barry leads the Development team, spearheading the product evolution and the roadmap. 

What is different about Taranto

At Taranto, we’re more than just a team – it’s more like family.  Collaboration is at the heart of everything we do and we are all very supportive of each other. We know that we work best when we work together. 

Proudest moment At Taranto

One of my proudest moments was being recognised by my peers in the parking industry in last year’s People in Parking Awards. But it wasn’t just an award for me, it was an acknowledgement of the contribution and commitment of everyone that I work with. 

Chris Murphy, Commercial Director

Chris has been an integral part of the Taranto team since 2005. He  now leads the sales team, defining the sales strategy, and contributes to the strategic direction of Taranto’s business with a focus on client-centric solutions. 

What is different about Taranto

At Taranto, we genuinely want to make a difference for clients and help them to deliver their strategic objectives.  We aim to understand our clients’ needs and focus on the parking and traffic management solution that will work for them. 

Proudest moment at Taranto

Seeing my sales team develop and grow. It’s so gratifying to be able to nurture our people’s careers and guide them along the path to success. 

Ian Price portrait

Ian Price, Technical Director

Ian has been with the business since 2007 and has established his expertise as a key player in the technical team. He now leads Taranto’s product development strategy and his team focus on using AI tools to deliver a real difference for clients – whether internally for Taranto’s own processes or operational modules used by clients. 

What is different about Taranto

Taranto gives its technical team the freedom to experiment and innovate, backed by a genuine appetite to bring new technology such as AI into real products that make a difference to clients’ daily working life – rather than innovation for its own sake. 

Proudest moment at Taranto

Seeing one of our new solutions, Taranto IQ, recognised for AI innovation at the Modaxo MOVE event in Copenhagen, alongside colleagues across the technical team. This was a real team effort that captured what we have been building together. 

Simon Bradley head & shoulders

Simon Bradley, Client Services Director

Simon joined the business in 2007 and worked his way up from Team Leader. As Client Services Director, Simon leads the Service Desk team, who work with clients every day to ensure that Taranto’s services align with their needs. 

What is different about Taranto

Taranto genuinely invests in its people, offering real opportunities for career development. My own journey from Team Leader to a member of the Senior Leadership Team, is proof of that, and that I see opportunities for colleagues right across the business. 

Proudest moment at Taranto

Seeing the rollout of our new AI products, which are already delivering measurable benefits for clients. It’s a great example of Taranto’s innovation making a genuine difference and I’m proud of the part our team has played in it. 

Laura Wright, Finance Business Partner

Laura joined Taranto in 2023 and heads the company’s Finance function. She works with teams across the business to support financial planning, reporting and decision making She helps to ensure that Taranto’s growth is built on strong financial foundations 

What is different about Taranto

Taranto a genuinely collaborative approach to finance., Rather than working in isolation, the finance team partners closely with colleagues across the business,, which means that decisions are grounded in a real understanding on what clients and teams need. 

Proudest moment at Taranto

Helping to strengthen financial planning and reporting as Taranto has grown, working with colleagues across the business to make sure that decisions are backed by clear, reliable numbers. 

Stephanie Freed, HR Business Partner

As Taranto’s HR Business Partner, Stephanie leads the HR team, which she established when she joined in 2023. She is particularly focused on personal development and wellbeing as a key part of her HR role. 

What is different about Taranto

Taranto cares for its people, offering flexibility and always striving to further enhance the employee experience. Our colleagues are genuinely passionate about the work they do, with strong relationships fostered across the company. Many people choose to build long careers here, with is a testament to the culture and the environment that Taranto has built,

Proudest moment At Taranto

My proudest moment at Taranto has been building the HR function as the company’s first HR employee, shaping our approach to policies, benefits and talent management, with employee engagement and experience always at the heart of what we do. 

If You Would Like to Know More About Us

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